• Star Plus launches 'Lakhon Mein Ek' to replace SMJ

    Submitted by ITV Production on Aug 04, 2012
    indiantelevision.com Team

    Mumbai: Star Plus that had opened the Sunday morning slot with Amir Khan?s Satyamev Jayate is replacing the big-budget show with another show that focuses on issues of social consequence, ?Lakhon Mein Ek?.

    Starting 5 August the show will air every Sunday at 11 am. Satyamev Jayate, which went off air on 29 July, rated an average of 2-2.5 TVR.

    ?Lakhon Mein Ek? will feature stories of real life people who rose above the ordinary through choices they made - be it a young girl helping her widowed mother find marital bliss yet again or a father, who lost his son to ragging, start a sustained campaign against such abuse or a mother lend her womb to bear her daughter?s child. The person behind the story would be introduced at the end of each episode. The show will feature inspiring tales of courage that has the potential to change entrenched mindsets, the channel said.

    Produced by Big Synergy, the show will be hosted by Pooja Gor who plays lead in Star Plus? fiction property ?Mann Ki Awaaz Pratigya?. Being the ?Sutradhar? of Lakhon Mein Ek, she will be introducing each story and guiding viewers with the key message from each episode.

    Star India CEO Uday Shankar said, "Excellence and distinctiveness are values that are very often ignored. Satyamev Jayate reinforced what we knew about our viewers. They have an appetite for compelling stories that are built around the communities that we live in and that have a material impact on the kind of country we want to build and live in. Lakhon Mein Ek is consistent with that philosophy. The show itself is part of Star?s efforts to use TV?s reach and power to shape society?s outlook and mindset by making examples out of individuals who influence change."

    Star Plus head Nachiket Pantvaidya added, "It?s Star doing its best to deliver content that helps transform mindsets through programmes that are sensitively made. Lakhon Mein Ek showcases people who are real heroes and who have dealt with difficult circumstances. Star Plus is committed to talking to masses and hence we are coming up with another show that relates to them. This is a new slot we are investing in and we want to create an area where we tackle issues that will touch people?s lives in multiple ways."

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    Lakhon Mein Ek
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  • BCCI ratifies Star deal, pitches for Pak team in CL T20

    Submitted by ITV Production on May 12, 2012
    indiantelevision.com Team

    MUMBAI: The Indian cricket board has approved Star India?s purchase of the media rights for international cricket played in India for a period of six years till 2018.

    Star India had last month sprung a major surprise by bagging the BCCI media rights for Rs 38.51 billion, beating Multi Screen Media which had bid Rs 37 billion. Interestingly, ESPN Star Sports, the equal joint venture between Star and ESPN, did not bid.

    "The BCCI working committee ratified the grant of media rights to Star India Pvt. Ltd. for the next six years - 2012 to 2018," BCCI secretary Sanjay Jagdale said in a media statement.

    The WC has also recommended inclusion of a Pakistani team in Champions League Twenty20 tournament, a move aimed at attracting eyeballs. ESPN Star Sports holds the rights for a period of ten years till 2017, paying a whopping $975 million.

    The Champions League T20 Governing Council will look into the recommendations of the working committee.

    The move comes three years after the 26/11 terror attacks, which led to a break-up of bi-lateral cricketing ties between the two countries.

    A Pakistani team, Sialkot Stallions, was expected to participate in the inaugural edition of CL T20. However, the terror attacks led to the exclusion of Pakistan from the tournament.

    "The Working Committee has decided to invite a team from Pakistan to play in Champions League Twenty20 to be held in October," BCCI president N Srinivasan told reporters after the Board?s working committee meeting.

    Srinivasan said the recommendation will be forwarded to CLT20 Governing Council for the approval of Cricket Australia, and Cricket South Africa, who are also founding members of the tournament.

    "We will recommend to the GC that the BCCI has no objection and is prepared to invite a Pakistan team in the Champions League," he added.

    Modeled on the lines of Football?s Champions League, CL T20 draws teams from India, Australia, South Africa, Sri Lanka, West Indies, and New Zealand. Teams that win their respective national T20 competition qualify for the tournament.

    The inaugural edition of the competition featured 12 sides from seven nations and was held in India. In 2010, CLT20 moved to South Africa where 10 sides from six nations locked horns at four venues.

    Last year, the tournament returned to India with a pre-tournament qualifier with six teams facing off in a qualifier in Hyderabad. The three top teams from qualifiers joined seven already confirmed teams making it a 10-team tournament.

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    N Srinivasan
  • Life OK?s new fiction show to expose reality of reality TV

    Submitted by ITV Production on Apr 18, 2012
    indiantelevision.com Team

    MUMBAI: Life OK, the Hindi general entertainment channel from Star India stable, is launching a new fiction ?Aasman Se Aagey? on 23 April.

    The show will air every Monday to Friday at 10.30 pm.

    The show is an effort to lift the veil of glamour of talent shows and to reveal the cut throat competition in the reality TV world. It will show the pressure and the hastened mental metamorphosis of contestants from toddlers to adolescents to adults, the channel said.

    Life OK GM Ajit Thakur said, "Aasmaan Se Aagey gives you a front row seat to the behind-the-curtains world of talent shows to see and determine for yourselves what?s important in life, fame or dignity? Nothing could?ve come closer to conveying our philosophy than this show. It?ll for sure leave you contemplating about the good things that surround in life without our having to look for it: for example, our family."

    Aasmaan Se Aagey brings forth the ?reality of reality show? through the journey of a young girl, Meenaxi. A dancer by profession she dreams big and comes to Mumbai to participate in a reality show.

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    Life OK
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