BENGALURU: The Star Network?s Malayalam GEC Asianet will be airing the 15th edition of Asianet Film Awards in two parts over two days on the weekend of February 2, 3 between 6.30 and 10 PM.

The channel has roped in a host of sponsors across verticals such as jewellery, financial services, consumer products, healthcare, sports, textiles and garments. The title sponsor is Ujala, and the event is powered by Muthoot Finance. Among the co-sponsors are brands such as Bhima Jewellers, Maxo, Exo, Prill, Skoda, Josco, Kalyan Silks, Nirapara, In-shape, Sheeba , Joy Alukkas, etc.

Promos for the event will start airing from tomorrow (Thursday, January 24) onwards on Asianet. One of the highlights of the event was the felicitation of Bollywood and South Indian film doyen Kamal Hasan by Malayalam and South Indian actor Mammootty and Asianet managing director K Madahan for his outstanding contribution to Indian Film Industry. Actor Jayaram was also honored for his 25 years long outstanding film career in various languages.

MUMBAI: Life OK is attempting to do something bigger now. As the channel will complete its one year of launch in two months, it is gearing up to launch a new offering on the occasion of Dussehra-Diwali.

Life OK is coming up with a musical/dance drama on Lord Ram and his life titled ?Ram Leela?.

The special five episodic series will air every Sunday at 8 pm starting from 21 October to 18 November.

According to the channel, this will be the first time that there will be a television show that will have everyone related to Bollywood working on it, be it the star cast that includes Rajneesh Duggal (as Ram), Richa (as Sita) or the music composer Anu Malik or the lyricist Swanand Kirikire. The channel has roped in Ajay Devgn as the narrator of the show.

Life OK business head Ajit Thakur said, ?For us, it was a very natural thing to come up with something like this. Life OK has always talked about stories where there is relevance to today where one can learn something. In the period between Dussehra and Diwali, Ram?s story is something that every Hindu talks about. So we wanted to tell them Ram?s story and we have packaged it in a way which is very ?life ok?. There are 21 songs that we have created in five episodes. It will have lot more entertainment and it is on a different scale."

Thakur feels that the biggest marketing of the show is to get Devgn on board to present the show. The show is being promoted heavily including across 50 channels outside Star Network.

The print campaign will roll out on the day of launch across newspapers. Since it is a musical show, the channel also plans to tie up with radio channels to promote the show.

The channel has roped in Emami, Lux and Cycle Agarbattis as associate sponsors while it is still talking to brands for presenting sponsorship.