3 among top 4 GECs gain
MUMBAI: Star Plus, Sony Entertainment Television (Set) and Zee TV, three among the top four Hindi general entertainme
MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.
Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).
As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.
Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.
Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.
Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).
Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).
MUMBAI: Star India?s Hindi general entertainment channel Star Plus is set to launch new adventure reality show, Survivor India, on 6 January.
The tagline of the show, ?Jo Tikega, Itihaas Likhega?/ Kya Jee Paoge, is a testimony that only the fittest, the grittiest and the ruthless will survive and will be the ultimate winner of this show.
The show is the Indian adaptation of the International series- Survivors and Miditech is producing it for the channel. It will air every Saturday- Sunday at 9 pm.
Star India business head- Hindi channels Nitin Vaidya said, "Star Plus has brought its viewers the ultimate reality formats, whether international or home grown. It was time for us to present another breakthrough concept on the Indian television and hence Survivor India is the perfect New Year gift for our viewers."
"We have always wanted to explore and bring new things, different kind of experience for our viewers. Survivor India is a different kind of reality show. In last two years Star Plus has brought in differentiated content and show formats like- Sach Ka Samna, Masterchef India. By launching Survivor India, we are living upto our promise of giving differentiated offerings to our viewers," he added.
Survivor India will witness 22 participants in its opening season. Some contestants are well known amongst the audience while some are not. The show has been shot in Philippines where contestants will go through physical and mental endurance for 45 days.
The opening season of Survivor India will have contestants like Payal Rohatgi, Shilpa Agnihotri, JD Majethia, Sangram Singh, Abhinav Shukla, Karan Patel, Timmy Narang, Sylvester Rodgers, Priyanka Bassi, Rajesh Khera and Munisha Khatwani.
Originated from USA Survivor has already been replicated in 48 countries around the world.
The channel has already roped in Garnier Fructis as the title sponsor for the show.
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