MUMBAI: Disney?s youth entertainment channel bindass will premiere Video Wars on 19 November. The show will be aired at 7 pm from Monday to Thursday.

Video Wars, powered by Airtel, will introduce a new format that calls for the contestants to maintain a video dairy of their best candid moments. The new show will have five contestants a week putting up videos of their daily life. Every day, the programme will show slices of life from the five contestants as documented by them on camera. At the end of the week, viewers get to choose the top four videos, eliminating one participant.

The popularity of the contestant on the social media space and through the missed calls mechanism will determine the fate of each contestant on a weekly basis. The more number of ?likes?, chances are that the contestant gets to stay longer. Whoever manages to stay the longest will win the ultimate battle of fame. A new contestant will be added every Monday to join the four remaining from the previous week.

Disney UTV executive director youth channels media networks Nikhil Gandhi said, "We thought we should come out with a show that provides a daily connect to the consumer apart from the weekend dose of shows. We wanted the engagement to happen on a daily basis through which this whole concept of Video Wars was born. It would have been easier to do a fiction show perhaps, but we have to do something which engages with the TG on a daily basis literally. So Video Wars is one such concept. The youth are given a camera to shoot a slice of their daily life. It is an empowerment for the youth to get famous basis the content you shoot about self."

bindass earlier took the tagline ?What I am? and got in shows that the channel says took it to the number one slot. In the second round of positioning, the channel adopted the motto ?Rest less Do More?. Video Wars is a way of furthering this motto. The channel realised that to engage the TG and empower it with the attitude of being bindass and to live up to the positioning of ?Rest less?, it was eminent to provide shows, content and properties which the youth relate to in their current space.

"Having been at the top, we realised that we need to innovate and take the product and the brand to the next level," said Gandhi. The channel will also have some additional small shows like Beg Borrow Steal and the recently introduced daily half an hour Bollywood based show called Filmy Leaks. The idea is to build more content and engage at a different level.

Video Wars will be heavy on online collaborations. Viewers will be able to see not only the show but also engage with it online, follow the contestant and see their popularity through the virtual space.

"We are looking at using Facebook, YouTube and Google for engaging the viewers online. For us in this case, YouTube makes a lot of sense as it is ultimately user generated content that we are dealing with and we are already strong on the social viewing portal. Every show we do will be present online as well and it won?t be a replication of the on air content, but a value addition particularly for the online audience. For Superdude we have the Dudeschool which is an online property," said Gandhi.

The marketing of the campaign too will focus heavily on internet along with the usual ATL mediums like TV, outdoor and radio. The channel has been making on ground engagements by collaborating with music concerts and events like the Enrique Iglesias concert and the NH7 Weekeneder.

bindass will also be making changes in the format of its successful reality show Emotional Atyachar. "The show has reached iconic status and we still get mails from people to be featured on the show. Having said that, yes after three seasons, we did find a need to innovate and that is what we will be doing in the forthcoming season. We are looking to introduce some twists in the show in the coming season," informed Gandhi.

MUMBAI: Universal Television, a channel of US media conglomerate NBC Universal, has signed a first-look development deal with Eva Longoria for ?Desperate Housewives?, it was announced jointly byNBC Entertainment president, alternative, late night programming Paul Telegdy and NBC Entertainment president Jennifer Salke.

Terms include a non-writing, executive producer agreement with Longoria and her production company, UnbeliEVAble Entertainment.

Telegdy said, "Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for ?Ready for Love,? which is shaping up as a terrific and upbeat series. She is passionate, fully engaged and has keen instincts for putting together a winning formula for her shows that always bear her imprint."

Salke said, "We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship. She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio."

Longoria said, "I am thrilled and excited to join Universal Television on what promises to be a wonderful and creative partnership, especially given all of the recent success at both the studio and the NBC network. The collaboration between UTV and my production company, UnbeliEVAble Entertainment, on our ?Ready for Love? project has been extraordinary. Looking ahead it will be fun to find and develop unique scripted and non-scripted shows that excite television audiences."

MUMBAI: Youth entertainment channel bindass is set to launch the second season of SuperStud.

The second instalment of the show that features young men competing on ways to impress women will be now called ?Superdude?. The new season will premiere on 27 October at 7 pm.

The show will have 13 contestants selected through the on-ground auditions across three cities ? Delhi, Chandigarh and Mumbai. They will be trained and cultivated into Superdude by show host Ashmit Patel.

Patel will be assisted by British Asian model Sofia Hayat. Co-hosting the show with Patel and also giving a woman?s perspective to the 13 boys will be Madhura Naik.

Disney UTV youth channels - media networks executive director Nikhil Gandhi said, "Last season was a super hit amongst the youth and that encouraged us to come back with the second season. This season, we have upped the dude quotient and have changed the format to give it an edge! We have also, created a consumer connect with our audiences by going on ground for the very first time, for the audition across three cities.

The channel has also extended the Superdude band to other platforms like ? web with a dude school which will give lessons and tips on how to become a dude. This has been accompanied by on ground initiatives like three city auditions and college activations across five cities. The show has for the first time, franchised the bindass Superdude Bike. The bike is a custom made 500cc machine which is being built by Vardenchi.

The 13 selected contestants will be staying in the ?Superdude Mansion? and will be trained and polished by their ?guru? Ashmit Patel in the art of approaching and impressing women while they compete with each other to win the title of ?Superdude?.

The final 13 contestants will be split into two groups ? the good boys and the bad boys. The two groups will live in separate bedrooms in the Superdude mansion which will be designed keeping in mind their character, moods and tastes. The two teams will compete with each other in various tasks which would test their skills in make an impression on girls, be it striking a conversation with a girl at a bar or impressing her with their chivalry.

Apart from contesting in these tasks, the 13 dudes will also have to impress Madhura. Their success in this will help them gain access to luxurious amenities in the house. Adding twists to the plot will be the concept of interchangeability wherein depending on their behaviour in the Superdude mansion, the contestants will be reshuffled within the two groups.

Patel said, "Last year, Superstud was a hit not only amongst boys, but with girls as well! It will be my second season with and the experience has been overwhelming so far. The tasks will be difficult, and the result will be endearing. We are hoping to bring out the real Superdude this season! And with Sofia and Madhura as co-hosts, we also get women?s perspective."