MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc.

Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Balakrishna Gajelli as its  execu

Mumbai: In India, OTTs are regarded as one of the most important aspects that influence consumer behaviors.

New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, accordi

Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WA

NEW DELHI: Martech sounds like quite a jargonistic word to many.