NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creativ

NEW DELHI: Martech sounds like quite a jargonistic word to many.

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing ind

MUMBAI:  GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digi

MUMBAI: Xaxis, the outcome media company and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma

MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint