MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.

Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).

As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.

Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.

Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.

Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).

Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).

MUMBAI: Hindi general entertainment channel Zee TV is launching a new fiction show Afsar Bitiya on 19 December.

The show will throw light on the importance of female education and issues surrounding their education. It will air Monday-Friday at 7 pm.

Zee TV fiction head Sukesh Motwani said, "Afsar Bitiya is a story of a girl who makes a mark in her life and becomes someone to reckon in the society only through sheer hard work and dedication towards studies. I hope audiences will be inspired and inculcate the zest to study and become ?someone? whom others will want to emulate. Zee TV has a longstanding commitment of addressing social concerns." 

Afsar Bitiya is produced by Rakesh Paswan under the banner Village Boy Productions.

The channel has lined up extensive BTL activities across many schools and colleges in India to spread the message of female education and women empowerment.