Mumbai: Zenith, the media agency under Publicis Groupe India, has won the digital media mandate for one of the larges

Mumbai: Retention is no longer just about the last phase of the customer journey anymore.

Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will

Mumbai: According to a recent study ‘Can OTT sports platforms shake up the broadcast landscape’ by data and analytics

Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of

Mumbai: Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the gr