01
MUMBAI: Lilliput, a dominant player in the Indian Kidswear industry, has forayed into Baby Care Market. Going by the bywords ? natural, pure and ultra mild, Lilliput?s offering comprises of a complete set of baby care essentials - baby shampoo, baby milky bath, baby oil, baby powder, baby milky lotion, baby milky soap, baby wipes, cleaning liquid and laundry liquid. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs. 95/-
The baby milky bath, oil, soap and powder are available in herbal variants as well ? baby herbal bath, baby olive oil, baby lemon soap and prickly heat powder. While all products are tear free, soap free, hypoallergenic and pH balanced, they are also enriched with natural emollients, Vitamin E, chamomile, eucalyptus & honeysuckle extracts, Jojoba Oil, Shea Butter, the healing elixir squalane, herbs essence, green tea and aloe extracts. The assortment of products are dermatologically tested and clinically proven mild.
Commenting on this initiative, Mr. Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd said, ?Baby care market in India has experienced growth over the past few years due to changing consumer mindset and increasing penetration of baby care products. Rise in disposable income level, superior product availability and increasing awareness have significantly revolutionized the baby care products industry landscape. This compelled us to foray into the baby care industry with the launch of Lilliput Baby Care products?.
The baby care range would be available in all Lilliput and Lilliput World Stores and soon in all leading baby shops, departmental stores and pharma chains.
