Live your ultimate fantasy on ?Eristoff MTV MF 101?

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Sep 07, 2010

MUMBAI: Ever wondered what it would feel like to hit the jackpot on every slot-machine? Date the hottest women? Ride the swankiest wheels in town? Or have a VIP pass to absolutely everything? MTV, India?s only multiplatform youth destination gives you a chance to taste paradise with its brand new show ?Eristoff MTV MF 101?! In this first of its kind reality series, MTV will bring to life every single ?Male Fantasy? imaginable! After a round of auditions, the 4 contenders of the show have been chosen. This all new 10-part reality series is all set to swagger on your television screens on 11th September @ 10:00pm only on MTV!

Here?s introducing you to the 4 most deserving candidates who have earned the chance to live out their fantasies! Sahil Salathia, who waltzed out of college with a software degree to become an entrepreneur, chased his dreams of strutting the red carpet and is now an established model at just 22. Ankit Vengurlekar, an award winning anchor who embodies the expression ?big things come in small packages,? is an irrepressible character who loves all the attention he can get. Harpreet Baweja, an ambitious entrepreneur and already the king of a royal spa empire, is armed with a quick wit and an infectious sense of humour. He is a bit too serious about his fitness but really knows how to live it up! Finally Rohan Sapra, the professional DJ who is already living the rock-star lifestyle by making Delhi?s hottest crowds sway. He is the suave, savvy and sophisticated charmer who is ready to spark life into any party.

These 4 contenders, all accustomed to living large and dreaming big, are ready to battle it out in style in the Eristoff MTV MF 101 House.

It is only on Eristoff MTV MF 101 that these 4 boys can get the chance to live in the swankiest pad, hang out at the best clubs with the hottest girls, hire bodyguards, drive a different car every day and live the life of a superstar! The house will have king size beds, walk in wardrobes, a pool, an LCD screen TV, PSPs, snooker tables, and everything else a guy desires!

?Young Indians are living the XXL life? which means dreams are out and fantasies are in. This show brings to life the fantasies of this ?gimme more? generation. Young people will relate to this world and these 4 guys are definitely going to be the envy of the nation. Eristoff truly embodies these values and this is just the beginning of an exciting partnership,? says Aditya Swamy, Senior Vice President, Sales & Marketing-MTV India.

Adds Arvind Krishnan, General Manager-Bacardi India, ?The world of Eristoff is exciting, edgy & unconventional. A perfect setting to bring alive fantasies that this racy & aspirational youth generation has. ?Eristoff MTV MF 101? is a perfect blend of Eristoff?s edginess & the MTV cultured youth. We are tremendously excited about this partnership, bringing alive cutting edge content as a first-of-its-kind experience.?

Also amplifying the noise around Eristoff MTV MF101, partners on the show include Maxim, Red FM and PVR Cinemas.

Watch these four boys living their dreams in the world of Eristoff MTV MF 101 where every male fantasy comes to life; starts 11th September, every Saturday @ 10 pm, only on MTV!