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MUMBAI: Lodestar UM was on the lookout for a mega film for Microsoft with a family appeal and what could have been better than the Don franchise. They have launched a Microsoft Mission Berlin contest. This is being widely advertised on TV, digital, MSN, on ground and at retail points across the country.
To enter the "Meet The Don2: Mission Berlin" contest, one simply needs to walk into any of the retail outlets between 1st December 2011 to 7th Jan 2012, buy any one of the MSFT products -Windows PC, Windows Phone, Office and Xbox and then login to www.MissionBerlin.in, to answer 5 simple questions on Microsoft products and write a catchy slogan. Shortlisted participants will be asked to submit the copy of the invoices.
In all, The Meet the Don2: Mission Berlin contest has three exciting stages and winners take it all!
"First Day First Show"
For the first 1000 correct entries, there?s a chance to win 4 tickets to the very first show of Don2 on the big screen, along with families and friends.
"Meet and Greet the Don"
Of the 1,000 select entries, 5 will be shortlisted and each of these families -will get a chance to "Meet and Greet Shah Rukh Khan"
Berlin Bound!
Now, the big one! Of the five lucky entries, the luckiest one will win the never-before opportunity of an all-expenses-paid dazzling tour to Berlin, now also known as the city of Don2 too! They will take a DON 2 city tour.
In fact this Sunday 18th Dec. Ambience mall in Gurgaon witnessed a flash mob dance in the central atrium against the backdrop of a Microsoft DON2 stall. http://www.youtube.com/watch?v=ZPYZuC4wbzE this has already generated over 30,000 hits in two days.
The Mission Berlin website has already generated over 1, 20,000 registrations.
"When Bollywood and tech join hands it really work wonders! This is a great way for Microsoft to bring families together" says Dhruv Jha brand experience Head at Lodestar UM.
This really is leveraging the association across all platforms. There is excitement all over? on TV, digital, on ground and at retail points.
