01
MUMBAI: The general entertainment segment on television is at its aggressive best. Channels are using every possible means to grab viewer attention. You just can‘t escape TV promos?not just on television, but also in newspapers and out on the streets, too. Truly, the channel wars have now spilled out on the streets with huge hoardings of every serial. The latest has been Maa Television Networks to promote its two channels ?Maa Gold? & ?Maa TV?.
To build salience for the channels ?Maa Gold? & ?Maa TV?, Maa Television Networks has embarked on an outdoor campaign with a mix of out-of-home media vehicles. The choice of media for this campaign includes advertising on Flyover Bridges, Unipoles, Centre Medians, and Train & Bus branding.
The campaign has been executed across Andhra Pradesh. A multimedia approach has been adopted by Maa Television Network to optimize the visibility and effectiveness of the campaign.
Apart from this, Maa TV is promoting the annual awards function Cinema Awards 2012 heavily.
The highlight of the campaign was the selection of specific locations to place the outdoor creative?s that has additional cut out of characters in heavy traffic areas. It is on head-on places that outdoor has been selected.
