MUMBAI: Scrolling just got a serious glow-up. In a bid to rewire how static ads grab attention, advertising tech innovator VDO.AI has unveiled a first-of-its-kind In-Scroll Display Ad Format, breathing 3D motion and interactivity into the previously one-dimensional world of banner ads. This dynamic new format features a slick 50-50 split-screen design half static brand imagery, half immersive product storytelling. But the real twist? As users scroll through content, the ad responds with subtle 3D transitions and interactivity, making viewers stop mid-scroll and engage.

The result? A 25 per cent uplift in engagement rates, proving that the future of display isn’t just visible, it’s scroll-activated.

VDO.AI co-founder and CEO Amitt Sharma said, “This format infuses static creatives with vitality and dimension. As consumers grow more selective in their digital interactions, ads must not only be seen they must be felt. This format helps brands do both.”

Designed to work across desktop and mobile, the ad unit marks a step-change for marketers aiming to break the banner-blindness curse. The format brings storytelling to the scroll, letting users explore USPs, features, and even animations within the ad frame without clicking away.

VDO.AI, CTO Co-founder Arjit Sachdeva, added, “This is more than just a format, it’s a reimagination of what static ads can be in a performance-first world. We’re constantly evolving our ad tech stack to keep brands a step ahead in crowded digital spaces.”

As attention spans shrink and scroll speeds soar, VDO.AI’s latest innovation gives brands a tactile edge proof that in today’s digital game, motion may just be the new emotion.