MUMBAI: Adobe has announced a strategic partnership with Amazon Web Services (AWS) to create new offerings that help marketing and creative teams deliver better customer experiences more efficiently. The collaboration, revealed at Adobe Summit, combines Adobe's customer experience expertise with AWS's cloud capabilities.
Building on Adobe experience platform's availability on AWS, the partnership introduces new integrations with AWS's generative AI services, Amazon connect and Amazon ads. These tools will enable businesses to create more meaningful customer interactions while leveraging AWS's security and global infrastructure.
"The growing digital economy demands more engaging and personalised content to drive customer loyalty," said Adobe experience cloud vice president Sundeep Parsa, "These new integrations will help businesses deliver impactful customer experiences using deep data insights, while maintaining high privacy and security standards."
The collaboration will bring several new offerings to market:
1 Enhanced omnichannel experiences: Integration between Adobe experience platform and Amazon connect will provide comprehensive visibility into customer journeys while protecting privacy. This combines Adobe's customer profiles with Amazon connect's customer care insights.
2 AI-driven interactions: Using Amazon Q in connect alongside Adobe's AI assistant and AI agents, businesses can deploy personalised experiences based on unified customer data, enabling more contextual interactions across touchpoints.
3 Marketing performance boost: Adobe real-time customer data platform collaboration will integrate with Amazon marketing cloud, allowing marketers to combine customer data with performance insights from Amazon Ads to measure segment performance and improve ad spend return.
4 Streamlined creative workflows: Direct integration between Amazon ads and Adobe creative cloud applications will help businesses create and publish high-quality ads more efficiently. Creative teams will access professional templates for Amazon ads within Adobe Photoshop and Adobe Express.
Applications powered by Adobe experience platform will also be available in AWS marketplace, making it easier to find, test and deploy solutions.
