Mumbai:  Angel One Ltd. (formerly known as Angel Broking Ltd.), India's most trusted Fintech company, has launched the #SuperIsHere campaign. It is an AI-powered campaign that aims to encourage and empower billions across the nation to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App. It also highlights the unique and unmissable features of the Super App, such as speed, security and reliable experience.

The #SuperIsHere campaign, driven by one of the renowned Swedish director Anders Forsman, enlightens investors, traders, and intenders that the Super App platform is now available for the diverse investment journey. The super app is built with customer centricity in mind, which is the reason the brand is trusted by 1.5 crore Indians. Through influencer partnerships, social media posts, business channels, news channels, Google, Meta advertisements, OTTs etc, this tech-powered campaign communicates how GenZ and Millennials can leverage the Super App for a customized and simplified investment experience. To bring the SuperApp experience live in Tier 2, Tier 3 and beyond cities, the company has also planned activation programs at a large scale.

Angel One Ltd. chief growth officer Prabhakar Tiwari said, “Our mission is to empower every Indian investor through Angel One Super App, delivering a seamless and technologically advanced experience for investing and trading at all levels. We have utilized extensive data to comprehend client needs, enabling us to tailor curated journeys within the app. Through the #SuperIsHere campaign, we showcase the advantages of the Angel One Super App, aiming to attract more clients and expand into underpenetrated markets, thereby fostering organic growth.”   

Angel One Ltd. chairman & managing director Dinesh Thakkar said, “We completed 100% rollout of the Super App earlier this year. It has been built with deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan India awareness and appeal for our SuperApp.”