Mumbai – This festive season, Cars24 unveiled its brand film featuring Kuldeep Sareen and Chandan Anand. The story is about a father who struggles with dementia and how a familiar drive brings back some of his long forgotten memories.
At the heart of the film is the theme "For the Drives That Take You Back." The story is not about the car itself, but about how a car can quietly bridge the gap between past and present, rekindling memories of family and connection. The father, who has been losing touch with his past, finds a moment of clarity during the drive.
This theme ties into a much larger reality-dementia. According to the World Health Organisation, dementia affects over 55 million people worldwide, with around 8.8 million cases in India. Dementia is about much more than memory loss-it’s the emotional strain it puts on families and loved ones, as they watch someone slip away from the moments that once defined them. This film was inspired by those challenges-the heartbreak of watching memories fade and the strength it takes for families to hold on through it all. Cars24 chose this theme to highlight the irreplaceable role family plays in keeping those connections alive. It’s a reminder that some journeys aren’t about where you’re going, but about remembering where you’ve been.
Talking about the film, Cars24 co-founder & CMO Gajendra Jangid shared, "This film isn’t just about a car-it’s about the memories that are tied to it. At CARS24, we’re here to help people find the cars that will be part of their most meaningful journeys."
The film’s everyday setting-a familiar neighbourhood with ordinary streets-grounds the story, making it relatable to anyone who has ever taken a drive that rekindled a memory or a connection. This environment adds to the emotional weight of the story, reminding viewers that life's most profound moments often happen in the simplest places.
Cars24 writer Manuj Chawla shared, "We wanted to tell a story that speaks to real emotions-memory loss, family bonds, and nostalgia. The car in this story isn’t just a backdrop; it’s a companion to those memories, bridging the gap between past and present."
"As a director, my aim was to capture the smallest nuances-those quiet drives, shared conversations, and familiar streets-can hold immense emotional weight. The car, in this story, isn’t just a backdrop; it’s a silent witness to the bond between father and son, carrying their memories and shared experiences through time. It’s always there, in every meaningful moment, reflecting the depth of their connection even when words fail." commented Dhindora Media film & founder director Jai.
The film is currently airing across digital platforms including YouTube, Facebook, and Instagram, reaching audiences across India during this festive season.
