Mumbai: Eva Live, Hungama Digital Entertainment, and Ad Ventures would be jointly organizing The Great Indian Dandiya Festival from 20 to 24 October at Jio Garden, BKC, Mumbai. The five-day event promises to be a grand celebration of dance, music, and traditions, where attendees can experience the rich and diverse cultural tapestry of India, all under one roof.
The three entities have meticulously curated an event that promises an unforgettable experience for all attendees. It's an inclusive celebration that encourages people from various cultural ethnicities to come together, fostering a sense of unity and camaraderie among attendees, and welcoming people of all ages to come together and revel in the joyous festivities.
As part of this collaboration, Hungama Digital Entertainment and Eva Live will offer a unique added advantage that will take the entertainment experience to new heights redefining the live experiences landscape. Delivering the promise of sustainable entertainment, ‘ecotainment’, along with physical, digital and more innovative ways to bring fans closer to their stars, the concert will be an all-encompassing experience.
The Great Indian Dandiya Festival will be a fusion of varied cultural celebrations, featuring captivating performances by renowned artists like Divya Kumar, Shruti Pathak, and Ameya Dabli. These talented artists will bring their unique styles to the stage. The iconic Jio Garden in BKC, Mumbai, known for hosting numerous successful events, will serve as the perfect backdrop for this spectacular cultural festival. Attendees can relish the joy of traditional dances like Garba and Dandiya along with musical fusion of the "Punjabi Dhol , the Puneri Dhol and performances by various ethnic groups.
They will also have the opportunity to indulge in delightful experiences at the "Flavorful Food & Vibrant Flea" section.
According to Eva Live managing director Deepak Choudhary, “The Great Indian Dandiya Festival celebrates the essence of Navratri, bringing people together through dance, music with the best performers and orchestras in the industry as well as adds a cultural diversity to the mix. Our vision at Eva Live is to create an unforgettable cultural experience for all music and dance lovers, where they can immerse themselves in the joyous festivities, connecting with the rich heritage and traditions of India.”
With this initiative, Hungama is all set to unveil a plethora of exciting offerings for attendees signed on to its app. From exclusive on-ground perks like VIP lounge access, priority entry, discounted tickets, and personalized VIP song requests to coveted digital bonuses such as OTT subscriptions, free movie vouchers, and loyalty rewards - the event is gearing up to provide an unforgettable and enriching experience like never before.
Hungama Digital Media MD & founder Neeraj Roy stated, “We are delighted to present an extraordinary event that promises the perfect fusion of technology and real-world splendour - The Great Indian Dandiya Festival. With our state-of-the-art tech solutions and digital prowess, we aim to create an unforgettable celebration of culture, music, and togetherness. With this, we look forward to revolutionizing the live events experience, offering our audiences an unmatched array of privileges that will elevate the experience of this celebration to unparalleled heights."
The Great Indian Dandiya Festival has been designed to cater to people from all communities and age groups. With its diverse lineup of artists and a wide range of engaging activities, the event promises to have something for everyone.
