MUMBAI: Grapes Worldwide has been awarded the digital mandate for Livwell. The Bangalore-based team will oversee the brand’s digital strategy, focusing on strengthening its online presence and refining its branding and positioning.

Grapes Worldwide will manage Livwell’s comprehensive digital framework, including owned, earned, and paid media integration. With a strong emphasis on user engagement, the agency will also be responsible for UI/UX design, ensuring a seamless and visually appealing website experience.

The partnership aims to expand Livwell’s reach, drive audience engagement, and create a deeper connection with consumers. By leveraging its expertise, Grapes Worldwide seeks to support Livwell’s long-term growth and market positioning.

“Onboarding Livwell marks another significant milestone for us. This collaboration highlights our commitment to delivering impactful strategies that enhance brand presence and visibility.” Grapes Worldwide co-founder & global CEO Shradha Agarwal.

“While selecting an agency, we sought a partner that truly understood our vision and brand ethos. Grapes Worldwide aligned perfectly with our objectives, setting a strong foundation for our communication strategy. We look forward to an exciting journey ahead to elevate our market presence.” Livwell co-founder & group CTO Vikas Dhar.