MUMBAI: Reliance Jewels has unveiled its latest digital campaign for Akshaya Tritiya 2025, featuring beloved actress Kajal Aggarwal in a moving tribute to faith, tradition, and heritage craftsmanship. Inspired by the sacred temple town of Tirupati, the campaign highlights the jewellery brand’s new festive collection through a personal and visually captivating narrative.

The campaign film, launched across Instagram and Facebook, sees Aggarwal sharing her heartfelt connection to Lord Balaji, reflecting on the divine guidance that has shaped key moments in her life. Each piece in the collection, she reveals, symbolises not just beauty but blessings, transforming jewellery into talismans of faith and prosperity.

The film also beautifully showcases the intricacy of Reliance Jewels’ Tirupati-inspired collection. From Srikalahasti Kalamkari gold sets to heritage diamond chokers, the designs draw from the temple region’s rich artistic legacy, brought to life with modern finesse.

Part of the brand’s iconic Jewels of India series now in its 10 edition the Tirupati collection continues Reliance Jewels’ commitment to celebrating India’s diverse cultural heritage through design. Aggarwal’s role adds regional resonance, especially for south Indian audiences, while reinforcing her cross-country appeal.