MUMBAI: In India’s thriving bazaar of code and content, two powerhouses have shaken hands to push bytes across borders. The Services Export Promotion Council (SEPC), under the Ministry of Commerce and Industry, and the Internet and Mobile Association of India (IAMAI) signed a Memorandum of Understanding (MoU) in New Delhi to jointly drive the country’s digital services exports into high gear.

The partnership aims to remove policy potholes, expand international market access, and prepare the country’s emerging digital sectors for the global stage. The MoU sets the stage for institutional collaboration across several fronts—from building working groups with ministries to participating in overseas delegations and trade shows.

Under the agreement, SEPC and IAMAI will:

●    Establish joint working groups with ministries and regulators to resolve policy and trade bottlenecks for digital exporters.

●    Coordinate India’s participation in global trade forums and business delegations, creating pathways for startups and digital ventures to enter international markets.

●    Organise capacity-building programmes to ensure India’s digital sectors are export-ready.

●    Promote high-potential verticals including AdTech, FinTech, HealthTech, SaaS, Digital Entertainment, Edutech, Agri Summit, and Cross-Border E-commerce.

“India’s digital sector holds immense potential in the global services economy. Through this partnership with IAMAI, we aim to create meaningful opportunities for digital enterprises to grow their international footprint and benefit from structured policy and trade support”, said SEPC director general Abhay Sinha.

IAMAI president Subho Ray added, “This MoU reinforces our commitment to building a robust ecosystem for digital services exports. By working closely with SEPC, we can jointly support Indian digital innovators in accessing global markets and driving the next phase of India’s export growth story”.

While India has already cemented its name as a global IT outsourcing heavyweight, this pact shifts the spotlight to a new generation of digital players. From SaaS to streaming, from edtech to agri-tech, the initiative focuses on future-facing sectors that could define India's next trillion-dollar export ambition.

The MoU marks a decisive step in bridging industry with the government, injecting India’s digital export engine with both structure and scale. With policy in sync and the global market in sight, India’s digital disruptors may soon be trading in new time zones.