MUMBAI: From spritzing Axe campaigns in Manila to stirring up Mauka Mauka magic back home, Sujay Ray’s marketing playbook has always mixed brains, buzz and bold moves. Now, the man with the digital Midas touch has levelled up at L'Oréal India.

After a high-glam 3.5-year stint as chief digital officer for the Professional Products Division (PPD), Sujay has been handpicked to lead consumer experience, content and advocacy across L’Oréal’s multi-division powerhouse under the CDMO team.

In May 2021, when the opportunity first came knocking, Sujay famously joked about being the “devil in beauty land.” 

But that devil's now wearing Prada —and steering everything from D2C & B2B strategies to DDX, CARE and CX. He credits the rise to strong leadership, a rockstar team, and partners who brought the glow-up.

Before the world of shampoos and serums, Sujay was media royalty—scripting iconic digital runs at Star Sports (remember #LePanga?), AB InBev, Airtel and Mindshare. He’s sold sports, beer, bandwidth and even deodorants. And let’s not forget his early innings at ET and TimesJobs.com, where the pixels were as powerful as the prose.

With this new move, Sujay’s mission is simple: craft experiences that don’t just sell beauty, but feel beautiful. 

As L'Oréal doubles down on consumer-first innovation, expect Ray’s roadmap to deliver more punch than a Pro-Kabaddi slam. #OnwardsAndUpwards indeed.