MUMBAI: The Trade Desk has zipped into a game-changing partnership with quick commerce darling Zepto, unlocking fresh firepower for advertisers hungry for precision, scale, and results. The deal blends Zepto’s rich first-party data - drawn from over 60 million monthly shoppers across 80+ Indian cities — with The Trade Desk’s open-internet muscle, paving the way for sharper targeting and real-time optimisation.

Unlike walled-garden retail media that confines campaigns within app borders, this tie-up takes Zepto’s audience segments — from grocery and baby care to wellness and electronics — and serves them up across the digital landscape. Think connected TV, OTT, music streaming, and more — wherever the eyeballs are, the ads will follow.

Marketers using The Trade Desk’s platform can now track the full shopper journey, connecting media spend with actual sales on Zepto. It’s closed-loop attribution meets open-internet scale — a cocktail built for today’s ROI-obsessed climate.

With this partnership, Zepto isn’t just delivering groceries in 10 minutes — it’s delivering marketing intelligence faster than ever before.

“Retail data represents an incredible opportunity for brands looking to connect their marketing spend to sales. As marketers continue to seek ways to demonstrate the return on investment of their media spend, they increasingly value the data-driven precision of the open internet that enables them to effectively measure campaign performance,” said The Trade Desk managing director, India, Tejinder Grill. “Together with Zepto, we’re enabling a more scalable, privacy-conscious, and outcomes-focused advertising approach for modern marketers.”

As marketers seek to drive greater effectiveness and efficiency, access to real-world consumer insight has become a top priority. This is especially critical in today’s volatile economic climate, where every marketing dollar must deliver tangible results. By connecting the right brands with the right buyers at the right time, this partnership promises to maximize campaign performance and deliver tangible business results — a critical need in today's ROI-driven environment.

Zepto’s unique first-party data unlocks high-intent audience segments across multiple buying categories including health and wellness, grocery, baby care, household, electronics and value bundles.

“As the digital landscape evolves, privacy has become a key concern for consumers and marketers alike. This partnership reflects that shift, reinforcing our commitment to protecting customer data, while still enabling advertising that’s relevant and respectful,” said Zepto CBO Devendra Meel. “By grounding media decisions in actual purchase behavior, brands can better understand their audiences, optimize performance, and drive meaningful business outcomes. We’re proud to partner with The Trade Desk to build a more transparent and effective approach to advertising across on the open internet.”