Mumbai: Threads, the new app launched by Meta has taken the industry by storm. It has stirred many – undeniably Elon Musk’s Twitter.

As per media reports, Twitter's legal representatives sent a letter to Meta on 5 July, threatening to sue the latter. In the letter, Twitter accused Meta of hiring former Twitter employees and employing trade secrets to develop Threads. Additionally, Twitter requested Meta to preserve internal documents pertinent to the continuing dispute between the two companies.

Twitter co-founder Jack Dorsey recently referred to Threads as a ‘Twitter clone’. The comment was made on 6 July; Dorsey tweeted, "We wanted flying cars, instead we got 7 Twitter clones."

Musk, too, tweeted, "Competition is fine, cheating is not."

Meta CEO Mark Zuckerberg declared that within just two hours of its release, more than two million people downloaded the app. The number of downloads rapidly escalated, reaching five million within four hours and surpassing 10 million by the end of the day. By the next morning, Threads had been downloaded over 30 million times.

According to numbers quoted in media reports, in less than 24 hours, Threads emerged as the fastest-growing app ever, setting itself as a prospective rival to Twitter. It outdid ChatGPT, a chatbot developed by OpenAI, which garnered one million downloads in its initial five days.

Prominent Twitter users, such as Ellen DeGeneres, Bill Gates, Shakira and Oprah Winfrey, rapidly joined Threads and began sharing posts.