Mumbai: In a radical departure from traditional marketing, Seekho has unveiled an AI-constructed campaign around its innovative product, ‘SuperDegree'. Seekho’s fully AI-built ad campaign highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. Seekho’s Super Degree mirrors the ethos of the AI campaign - innovatively blending technology and learning. Developed in line with top Indian recruiters’ expectations, it is a fusion of classroom instruction, experiential learning, and AI-powered app-based study. This ensures that students are effectively prepared for the job market.
The 'SuperDegree' campaign is a nod to Seekho’s tech-first ethos. The company draws attention to the characteristics that will equip today's students for the world of tomorrow. The AI campaign was realised using GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation. Leveraging these AI platforms enabled generation of the advertisement without the need for an extensive team of writers, editors, designers or other ad film makers for Seekho.
Indiantelevision.com caught up with Seekho's CEO & co-founder Arihant Jain on knowing more insights of this campaign and the future of education system in India….
Edited excerpts
On launching Seekho and the thought behind it
Seekho was founded by Arihant Jain, and Divya Jain in April 2021 and incorporated that same month. The platform has its headquarters in Gurgaon, although its parent business is in Singapore, and aims to achieve all advanced future tech capabilities, from perfecting artificial general intelligence to creating cutting-edge nanotechnology and quantum computing. The three rings of education, learning, and industrial needs are not merely intersecting; they are now one and the same.
With Seekho, we want to put the student at the centre of the learning process and provide high-quality education in a practical, sensible, and exciting way. By providing students with hands-on training and experiential learning, the company aims to break free from the constraints of conventional teaching. It also uses live projects to link institutions with the industry. In order to develop more data-rich candidate profiles, Seekho favours skills over degrees. In the coming years, Seekho plans to disrupt the higher education sector by digitising the credit and skill framework for students. It would not only assist students in upskilling themselves but also stop the rising unemployment rate in the nation.
On AI platforms utilised by Seekho for this ad campaign
The AI advertisement campaign was built using ElevenLabs, ChatGPT and MidJourney.
On the company empowering students through its AI-centric upskilling platform
AI-focused upskilling platforms have become effective tools for empowering students in their educational endeavours. These platforms take advantage of the potential of AI to offer personalised and adaptable learning experiences that are catered to each student's particular needs and learning preferences. By collecting massive quantities of data and utilising machine learning algorithms, these platforms can pinpoint knowledge gaps, suggest relevant courses and resources, and provide real-time feedback to improve student understanding and performance.
At Seekho We provide lifetime access to an AI-based smart resume builder. Additionally, we also offer an AI tutor for personalised assistance to enhance the learning experience
On the elements Seekho's "SuperDegree" offer to prepare students for the job market?
Seekho Superdegree offers the following services to its students to prepare them for their dream job -
. 99 Interviews Guaranteed
. Curriculums designed by top corporates
. On-the-job training/ Industry visits
. Extensive Placement Readiness Program
. 10+ real-life corporate projects
. Lifetime access to an AI-powered smart resume builder
. An AI Tutor for personalized assistance to enhance your learning experience
On the problems Seekho aims to address in India's education system
Every year, 1.5 crore graduates are produced in India. 1.2 crore of them are unemployed. These squandered degrees would dwarf Mt. Everest if they were piled up. A 112-year-old education system has haunted India since its independence. India 1.0 was the home of the Rig Veda. India 2.0 is a rote learning factory. There is no overlap between what colleges teach, what students want to learn, and what recruiters are looking for. Every year, this market academia chasm renders 1.5 crore Indians jobless. However, Seekho has found a way to overcome this by aiming and constructing the education system of the future via Superdegree, which has opened the doors for students.
Seekho's Superdegree aims to show India 2.0 the way to the future education system i.e, India 3.0 making students ready to join their dream company.
On Seekho's AI-built ad campaign emphasising the importance of preparing the next generation of graduates
AI is real, and so is the threat of job loss that it brings. Seekho's AI-powered ad campaign, on the other hand, replaced the jobs of brand strategists, copywriters, designers, editors, actors, makeup artists, and many more. With this AI-led Ad campaign, we want to show people that AI is real while also working to make your degree a future-proof degree, a Superdegree.
On seeing yourself in the next three years
Seekho bridges the gap between academia and industry by connecting colleges, students, and recruiters. Currently, we are providing students with a three-step plan, which includes providing courseware validated by India's top 1000 companies, replacing rote learning with a learn-by-doing approach, and augmenting offline education with world-class and enjoyable on-demand education, with the goal of making colleges and universities look less like museums and more like Silicon Valley.
