MUMBAI: Sweet and snackmaker Haldiram's has launched a new campaign which is centred around the celebrations that the festival of Teej brings. Titled  Rishton Ki Mithas, Haldiram's Ke Sath, it will see the unveiling of a range of ghevar flavors: malai, kaju cream, kesar, plain ghevar, rose, khas, kalakand, kesar malai, among many others.

Says Haldiram's marketing head Divya Batra: "Teej is the festival of love, joy, and tradition. At Haldiram's, we aim to bring this joy into our offerings, and our diverse range of ghevar flavours is a perfect reflection of the diversity and richness of Indian culture. With our Teej campaign, we invite everyone to celebrate the festival with their loved ones and experience the authentic flavours of India".

"As we celebrate Teej, we also celebrate the strong bonds of relationships that unite us all," adds Haldiram's retail QSR  president Kailash Aggarwal. "Haldiram's has always been a part of people's lives during festivals, and we are honoured to be a part of their special moments. Our exclusive ghevar range, known for its authentic taste, and specially designed gift boxes, ensuring hygiene and freshness, are crafted to make this Teej even more memorable for our cherished customers."