Mumbai: The fashion retail chain Lifestyle hired Lowe Lintas to handle all of its creative tasks. The contract was awarded to Lowe Lintas because of its innovative plan to give the Lifestyle brand a higher purpose, as well as its distinct creative expressions that will set it apart from other retail chains.
This intriguing mandate will be handled by the Lowe Lintas office in Bangalore.
The parent brand Lifestyle and its in-house brands Ginger, Melange, Code, Forca, Fame Forever, IKSU, Kappa, Bossini, Smiley, and Juniors will be under the agency's brand creation mandate.
Lifestyle AVP & head of marketing Rohini Haldea said, "We are delighted to onboard Lowe Lintas as our new brand building and creative partner. Their sound strategic thinking and path-breaking creative capabilities, combined with fashion expertise, make them the perfect partner to lead Lifestyle. With this partnership, we look forward to creating inspiring, and impactful work that leads the consumer and takes Lifestyle to the next level of engagement and growth."
With this partnership, Lowe Lintas will significantly contribute to establishing Lifestyle as the preferred fashion destination in the eyes of these shoppers and pave the way for the brand's long-term growth.
Commenting on the win, Lowe Lintas president and head of office - South Sonali Khanna said, "While online shopping ruled during the pandemic, people are keen to return to a more visceral in-store experience. But the plethora of choices available today, both offline and online, has made it imperative for brands to go beyond the obvious. Merely providing on-trend products or a captivating shopping experience is just not enough; brands have to connect with customers through a deeper meaning by taking a powerful stand that is both inspirational and aspirational at the same time. Lifestyle has always enjoyed a special connection with its consumers, and we believe our new work will stir their souls and reignite their imagination. By focusing on the position of the Lifestyle brand, we are confident of lifting the Lifestyle experience to even greater heights."
