Mumbai: Akihi, a homegrown, luxury skincare brand dedicated to providing high-quality, skin care products that are accessible to all, has announced the latest launch of its Shun the Sun sunscreen.  Akihi's sunscreen is a revolutionary addition to its product line which is designed to provide effective UVA and UVB protection.

Say goodbye to the white residue left by other sunscreens as Akihi’s Shun the Sun comes in with zero white casting effect. Unlike conventional sunscreens, it is free from harmful chemicals, making it gentle on the skin, and has exceptional texture and spreadability for effortless application. The advanced sunscreen combines Zinc oxide and Octinoxate as active ingredients to shield the skin from harmful sun rays making people confidently enjoy their time outdoors.

On adding the new product to the brand’s product portfolio, Akihi co-Founder Tulsi Gosai said, "We are thrilled to introduce 'Shun the Sun' to the world and provide our customers with the unmatched protection against harmful UVA and UVB rays while using vegan and harmless ingredients. With this launch, our aim is to offer a product that gives people the confidence to walk in the sun without the fear of exposing their skin to harmful sun rays. It's a testament to our belief that everyone deserves access to high-quality, conscious skincare".

Akihi’s Shun the Sun Sunscreen is formulated with antioxidant benefits, protecting the skin from environmental damage and premature aging. The Niacinamide in the sunscreen helps improve the skin's overall appearance, promoting a healthy and radiant complexion.

"With our new launch, we want to challenge the norms of sunscreen formulations. Our sunscreen offers zero white cast, ensuring a seamless application without any visible residue. We want to make sun protection a delightful experience for our customers," added Akihi co-founder Savita Sharma.

The product's launch aligns perfectly with Akihi's vision of creating accessible skincare that caters to diverse skin needs without compromising on quality or ethics. Akihi's Shun the Sun is available at an introductory price of Rs 1099. Customers can buy the product directly from the Akihi website or from Amazon.

Experience the best in sun protection with Akihi's Shun the Sun and embrace the outdoors with confidence and a radiant glow, knowing your skin is well-protected and cared for.