MUMBAI: Artisto, has announced a significant retail expansion, bringing its salon-grade tools to the general public. Established with the aim of revolutionising personal hair styling, Artisto, previously favoured by professional stylists, will now offer its precision-engineered products to a broader audience.

This move bridges the divide between salon professionals and consumers seeking superior styling solutions. By making its expertise and innovative technology widely available, Artisto aims to empower individuals to achieve professional results at home.

Artisto - Shimmers Cosmetics founder & director Sandeep Gidwani, said, “At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools. With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence.”

Artisto - Shimmers Cosmetics managing director Karan Gidwani, shares “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”

Celebrity hairstylist Jason, a long-time advocate of Artisto’s tools said, “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”

The retail range will feature a selection of Artisto’s high-performance hair dryers, straighteners, and curling wands, all designed with advanced technology to ensure efficient styling, heat protection, and durable results. Featuring sleek, ergonomic designs, Artisto tools will cater to both professional and home users.

Artisto’s retail expansion marks a new phase of accessibility, where consumers can create and express their personal style with confidence. The brand remains committed to quality, transparency, and artistry, aiming to redefine hair styling for the contemporary consumer.