Mumbai: TAM Sports has released an advertising report based on the first 15 matches of ICC Cricket World Cup 2023 and for all the channels on which matches are telecasted.

ICC World Cup'23 witnessed indexed growth of 28 per cent from the first 15 matches in terms of average ad volumes per match compared to ICC World Cup'19.

Count of categories, advertisers & brands grew by 30 per cent, 14 per cent and 32 per cent respectively in ICC World Cup'23 compared to ICC World Cup'19 during the first 15 matches from both the World Cups.

In ICC World Cup'23, perfumes/deodorant was the leading category with 10 per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup'23 and ICC World Cup'19.

Also, the top five categories together covered 33 per cent share of ad volumes during the first 15 matches of ICC World Cup'23.

Among advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup'23 and ICC World Cup'19. The top five advertisers collectively added 33 per cent share of ad volumes during ICC World Cup'23.

Over 40 new categories and over 150 new brands advertised in 15 matches of ICC World Cup'23 compared to same number of matches in ICC World Cup'19.

Among more than 150 new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Fogg Oud Extreme'.