MUMBAI: Blinkit is taking this quick commerce thing a bit too far. It has promised to get an ambulance anywhere in Gurugram in 10 minutes. 10 Minutes? An ambulance anywhere in Gurugram in 10  minutes? Are you kidding, when to travel  a km in Gurugram can take thrice that much time.

But Blinkit founder Albinder Dindsa has taken the risk to make the commitment  to provide succour and reach an ambulance to anyone injured or seriously unwell in Gurugram in 10 minutes. Five ambulances fitted with  gizmos were commissioned in Gurugram on 2 January 2025 to be able to offer this service.

Dhindsa says that the ambulances are equipped with essential life-saving equipment, including oxygen cylinders, AED (automated external defibrillator), stretcher, monitor, suction machine, and essential emergency medicines and injections. Additionally,  a para medic, an assistant and a trained driver will be on hand to push on the pedal and get there on time.

In the next phase, as the ambulances and the services are extended into newer areas, customers will be in  a position to book an ambulance through the basic life support option in  the Blinkit app.

“Profit is not a goal here. We will operate this service at an affordable cost for customers and invest in really solving this critical problem for the long term,” he reveals. “We are carefully scaling this service up, as it is both important and new to us. Our aim is to expand to all major cities over the next two years. Let's do our bit and make way for an ambulance always. You never know when you may save a life.”

Hopefully, the road rage drivers and kids of the nouveau riche who drive around like crazy in Gurugram are listening to his plea.