Mumbai: boAt consumer electronics brand, and myG, a premier electronics retail chain 100 showrooms across Kerala, joined hands with the Association of Malayalam Movie Artists (AMMA) for their recent general body meeting held in Kochi over the weekend.

The event marked the re-election of veteran actor and Padma Bhushan recipient Mohanlal as AMMA president for a remarkable third consecutive term. Additionally, the meeting saw the introduction of new office bearers, including Siddique as the new general secretary, Jagadish and Jayan Cherthala as vice presidents, and Unni Mukundan as the new treasurer.

Beyond celebrating AMMA's achievements, the event emphasized the ongoing commitment of boAt and myG towards Kerala's entertainment and film industry. This collaboration signifies their dedication to fostering cultural and technological advancements within the state of Kerala. By partnering with AMMA, boAt and myG reiterate their support for local talent and initiatives that propel the growth of the prestigious Malayalam film industry.

“We at boAt and myG are incredibly proud to partner with AMMA,” said boAt spokesperson. “The Malayalam film industry is a powerhouse of talent and creativity, and we are committed to supporting its growth and celebrating its achievements.”

A myG spokesperson added, “myG has been an active partner for all AMMA events, and the support we have received from the fraternity is truly commendable. We value our association with AMMA and look forward to continuing this collaborative journey, fostering strong relationships and contributing to the success of future events”.