Mumbai: The Body Shop, a British–born ethical beauty brand is commemorating National Youth Day, highlighting The Body Shop’s continuous dedication to empowering young individuals via the Youth Collective Council. Through this initiative the brand brings forward the voices of India's emerging young changemakers and engages with them in building a more sustainable and inclusive future. Post a round table discussion and valuable insights from the members of the Youth Collective Council, The Body Shop India takes this opportunity to implement future-oriented key initiatives as a part of Brand Strategy 2024:
● A comprehensive approach to gender sensitivity across all the facets of The Body Shop India operations. Through key focus on this initiative, The Body Shop will establish a respectful and equitable environment in stores and at workplace for their respective diverse customers and employees from diverse orientations.
●Elevating the experience for the visually challenged community by introducing Braille in all the stores in a phased manner, ensuring enhanced in-store experience for everyone.
●Committed to utilise authentic representation of real-life heroes from diverse backgrounds in Marketing Campaigns establishing inclusivity as the benchmark for the industry.
In August last year, The Body Shop India launched the Youth Collective Council, affirming its commitment to bring the young voices to advise the top management to build a more sustainable future.
The objective of the event is to provide guidance by empowering members of the Youth Collective Council to identify challenges and opportunities. This, in turn, will enable The Body Shop India to foster an environment conducive for future growth and development.
Commenting on the event, The Body Shop Asia South VP marketing, digital & product Harmeet Singh said, “The Body Shop India’s dedication to empowering and engaging the youth and nurturing an inclusive environment is at the heart of our mission. National Youth Day stands as a testament to the power and promise inherent in our younger generation—a force we are wholeheartedly dedicated to supporting. We stand committed to enabling the youth to drive transformative change, ensuring a future where their resilience, creativity, and passion forge a brighter tomorrow.”
With respect to the measures The Body Shop is taking currently, the brand is on a quest to minimise plastic waste and achieve complete sustainability, with extensive recycling initiatives in place. Nearly all of the packaging of its products are either made from recycled plastic or are recyclable. All The Body Shop stores in India are 100 per cent sustainable and utilise fixtures made from recycled materials. Additionally, the brand has also achieved 100 per cent vegan product formulation certificate across their entire range of products including skincare, body care, haircare, make-up and fragrance by The Vegan Society.
Further, in sync with BE SEEN BE HEARD #Why25 initiative, The Body Shop shares remarkable achievements, with significant strides towards attaining goals for December 2023 and January 2024, which are 10 million+ new young voters and 1.3 million signatures, respectively.
