MUMBAI:  Noise, the Indian gadget and wearables brand, has received a fresh $20 million injection from Bose Corp, marking a significant vote of confidence in its global aspirations. This second investment follows Bose's initial backing in December 2023, solidifying their partnership and fueling Noise's ambition to become a global tech powerhouse.

"When Bose Corp backs you—not once, but twice—you know you’re onto something," said Noise  CEO & co-founder Gaurav Khatri. "They came on board last year, backing our vision to push boundaries in audio and wearables. That belief gave us the push to level up. Now, they’ve doubled down with another $20 million investment. A clear sign they believe in what we’re building—out of India, for the world."

The new funding, structured as compulsory convertible debentures, will support Noise's operational expenses, expansion plans, brand visibility, and working capital needs. This investment values Noise at approximately $470 million, a slight increase from its previous valuation.

Noise, which primarily sells smartwatches and audio devices, reported a revenue of Rs 1,431 crore for the fiscal year ended March 2024. Despite a flat revenue compared to the previous year, the company experienced a net loss of Rs 20.1 crore.

Bose's continued investment underscores its belief in Noise's potential to disrupt the global wearables market. Bose, known for its high-end audio products, brings not only capital but also expertise in product development, user experience, and global market strategy. This strategic partnership aims to accelerate Noise's growth and enhance its product offerings.

Noise, founded in 2014, has rapidly grown in the Indian market, competing with brands like boAt and Realme. With Bose's backing, the company is poised to amplify its reach and establish itself as a major player on the international stage.