MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street India executed activities at multiple locations such as garages and retail stores in order to approach and inform customers about the most suitable car lubricant for their vehicle’s engine.

Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. With the help of Brand Street India, the company aims to increase the effectiveness of its sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image.

The campaign aims to educate consumers about the product that best suits the engine of their car along with explaining long-term benefits of the same.  Some of the major products which it intends to promote are Ultrasynth X, 10W- 40, SW-30, Multi G Max, 20W-50,  Formula GX, 5W-40, Super Diesel X-10, 15W-40,  Multi G Max, 20W-40 and more.

Brand Street India is also handling inventory management, pre and post sales reports compression, mechanic meeting for sales improvement and consumer feedback for Gulf Engine oil. Furthermore, they are using this platform to identify future buyers even in the absence of recent intent in order to improve brand awareness as well. This campaign will be carried throughout the month of November 2017.

Brand Street India national head Surendra Singh says, “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign. This is indeed a prestigious feather in Brand Street India’s cap.”

Rural Street senior manager Rajesh Dogra adds, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil.  We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one  but both the brands.”

Brand Street India will also be holding these activities in association with a number of housing societies within the city. With special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.