NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.

Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.

Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.

Here are brands talking about Sima aunty in their posts:

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Travellers ki koi Sima nahi hoti hai #indianmatchmaking #simaaunty . . #indian #netflix #netflixandchill #newseries #ixigotravels #simaaunty #memes #meme #memes #memesdaily #contentcreator #content #mondaymotivation #mondaymotivation #mondaymood #mondayvibes #trendy #trending #trend #new #latest #global #marriage #marriagememes #arrangedmarriage

A post shared by ixigo (@ixigo) on Jul 20, 2020 at 3:53am PDT

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Also, you’re not picky or fussy or negative for knowing what you want from a partner. You’re awesome! . . . #OkCupid #FindMyKind #IndianMatchmaking

A post shared by OkCupid India (@okcupid_india) on Jul 20, 2020 at 3:49am PDT

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Our dream home matchmaking hints at happily ever after. #IndianMatchmaking @netflix_in

A post shared by Magicbricks Official (@magicbricksdotcom) on Jul 20, 2020 at 1:58am PDT

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Planning ke liye perfect match #Unwanted21Days . . . #SimaAunty #IndianMatchmaking

A post shared by Unwanted_21days (@unwanted_21days) on Jul 20, 2020 at 5:47am PDT

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The fault in our stars #simaaunty #simafrommumbai #indianmatchmaking

A post shared by CoutLoot - Bargain & Shop (@coutloot) on Jul 20, 2020 at 3:04am PDT

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#PartnerWithSign #indianmatchmaking #simaaunty

A post shared by Dunzo (@dunzo_it) on Jul 20, 2020 at 12:52am PDT

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Who is your favourite character from #IndianMatchmaking? . . . . #aparna #simaaunty #indianmatchmaking

A post shared by iDiva (@idivaofficial) on Jul 19, 2020 at 11:30pm PDT

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With your belief and Nicotex, you can quit smoking and live a healthy life. Stay healthy, stay happy! #WeBelieveYouCan #IndianMatchmaking #Netflix

A post shared by Nicotex (@nicotex_in) on Jul 20, 2020 at 5:54am PDT