MUMBAI: Social media is an interesting place. From information to entertainment to news, everything you seek is available there. It's no wonder that it has become essential for all brands to be present there and get targetted access to their consumers, existing and potential. Every now and then, we see brands indulging in social media banters with one another or showing off their quirky and creative sides in trending post formats. This time, brands have been showing off their #LifeInPie, a format that Instagrammers have been using for years to highlight their life problems and habits in the form of pie charts. It recently caught the fancy of brands online and here are some of the best creatives that we saw trending online on Instagram this week:

Burger King India

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The only “right way” of eating a Whopper is to eat a whopper. . . . . . #LifeInPie #TrendingFormat #MomentMarketing #TrendingNow #TopicalSpot

A post shared by Burger King India (@burgerkingindia) on Feb 27, 2020 at 4:24am PST

Crompton India

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With Crompton Energion Fans, get savings on your electricity bills. #Crompton #LifeInPie #CromptonEnergion . . #Cooling #CoolingSolutions #Air #Fans #CeilingFans #ActiveBLDCTechnology #LongLasting #Quality #CromptonCooling #Fans #ConsumerAppliance #Achievement #Heat #Summer #CoolAir #BeatTheHeat #CromptonCeilingFans #CromptonFans #Energion #EnergionHS

A post shared by Crompton (@crompton_india) on Feb 26, 2020 at 7:41am PST

Indiabulls Mutual Funds

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It takes so little time to start an SIP for your goals. Simply click on the link in bio to get started. #LifeInPie #investment #investing #invest #investor #investors #investments #finance #mutualfunds #mutualfund #money #fund #saving #savingmoney #savings #savingmoneytips #financial #financialplanning #trending #trend #topicalspot #topical #trendingformat #trendingformats #postformat #postformats

A post shared by Indiabulls Asset Management (@indiabullsamc) on Feb 27, 2020 at 4:01am PST

IndusInd Bank

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A pie does not lie. Take the clue and be part of the smarter few. Enjoy limitless banking benefits with IndusInd Bank. #LifeInPie #TrendingFormat

A post shared by IndusInd Bank (@indusind_bank) on Feb 27, 2020 at 4:58am PST

Maddock Films

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London college ki fees > Khoon ka rate! Find out what Champak does next in #AngreziMedium! In cinemas 13th March, 2020. #LifeInPie #TrendingFormat . . . @irrfan #KareenaKapoorKhan @radhikamadan @deepakdobriyal1 #DineshVijan @homster #DimpleKapadia @ranvirshorey @pankajtripathi @kikusharda @officialjiostudios @officialjiocinema @penmovies @carnivalmovienetwork

A post shared by Maddock Films (@maddockfilms) on Feb 27, 2020 at 2:14am PST

Oral B India

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The pie that never lies. #BrushingReimagined #LifeInPie

A post shared by Oral-B India (@oralbindia) on Feb 26, 2020 at 1:27am PST

Parle Prodcuts

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Don't sit and wonder anymore, we've got an easy solution: Melody khao, khud jaan jao! #LifeInPie . . . #ParleProducts #ParleFamily #ParleMelody #Melody #Toffee #Sweet #lifeinpie #TrendingFormat #Trending #NewFormat #TopicalPost #Topical #Fun #Chocolate #Chocolatey #MomentMarketing #PieChart #Viral #Advertising #DigitalMarketing #Insta #SocialMedia #CreativeSpot #ChildhoodMemories

A post shared by Parle Products (@parleproducts) on Feb 27, 2020 at 12:35am PST

Subway India

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That moment when someone says, "Ek bite diyo!" How many of you can relate? #LifeInPie #trending #TrendingFormat

A post shared by SUBWAY India (@subway_india) on Feb 26, 2020 at 6:47am PST

Sunfeast Dark Fantasy

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We #cantwaitwontwait to bite into this #DarkFantasy. #LifeinPie #sunfeastdarkfantasy #chocofilledcookie #chocolate #trendingformat #instatrend

A post shared by Sunfeast Dark Fantasy (@sunfeastdarkfantasy) on Feb 26, 2020 at 7:31am PST