MUMBAI: Britannia Treat is inviting maths enthusiasts, problem-solvers, and biscuit lovers to take on the Treat Circle Challenge, a unique contest with a grand prize of Rs 10 lakh. Created by The Womb and supported by renowned educator Nitin Vijay of Motion Kota, this competition blends learning with fun in an exciting way.
The challenge? Measure the circumference of the inner circle of a Britannia Treat biscuit as precisely as possible down to seven decimal places. It may sound simple, but precision is key.
How to Enter,
- Pick up a Britannia Treat biscuit Choco Creme, Orange, Vanilla, or Chilli Guava.
- Measure the inner circle’s circumference in metres, accurate to seven decimal places.
- Submit your answer at [www.treatchallenge.com](https://www.treatchallenge.com/) for a chance to win.
Beyond the grand prize, creativity counts too! The most innovative video demonstrating the measurement method will win a Bookmyshow voucher worth Rs 1 lakh.
Britannia Industries general manager & marketing Siddharth Gupta shared, "At Britannia, we love creating engaging experiences. The Treat Circle Challenge turns a simple biscuit into an exciting test of skill and knowledge, sparking curiosity and learning."
Motion Kota founder & CEO Vijay added, "This challenge makes mathematics fun and accessible. I look forward to seeing participants put their accuracy to the test!"
The Womb COO Heval Patel noted, "Britannia Treat’s signature hole inspired this quirky and playful contest. With Vijay’s involvement, it becomes both relevant and enjoyable for our audience."
