Mumbai: Signia, a player in the hearing aid industry has announced the launch of Brilliant Sound Galaxy (BSG) - the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The store was inaugurated by Bollywood singer and Signia cause ambassador Sudesh Bhosle along with Sivantos India CEO and MD Avinash Pawar.

Bhosle, a popular figure in the Indian entertainment industry known for mimicking a number of artist including Amitabh Bachchan will be endorsing the brand for multiple BSG stores across India.

As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3 per cent in the Indian population.

The BSG is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. It is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof, said the company in a statement.

BSG will be operated by Atharva Speech and Hearing Care, a professional company established in 1998 by Ashwini Raut and Vikas Raut. Atharva Speech and Hearing Care has five centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimise and fit hearing aids for all age groups.

"Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer," said Raut.