MUMBAI: Lingerie just got louder and loungewear livelier as Clovia, India’s premier brand for lingerie, sleepwear, and personal care, teamed up with four social media stars to breathe new life into its Spring-Summer 2025 collection. With Ridhima Pandit, Chetna Pande, Khanzaadi, and Shiny Doshi on board, this vibrant new campaign celebrates the power of comfort, expression, and style in every thread.

Each of the four digital darlings takes the lead on a signature Clovia category, transforming everyday basics into confident statements of personal style. Ridhima Pandit, known for her energetic charm, embodies Clovia’s activewear and nightwear range, fusing fitness with fluidity for women who never sit still. Meanwhile, Chetna Pande lends her flair to Clovia’s cotton lingerie line spotlighting breathable, beauty-meets-function silhouettes that move with you.

Rap queen and reality star Khanzaadi turns up the volume with Clovia’s boldest activewear co-ords yet three-piece sets built for performance, powered by personality. And Shiny Doshi brings the dreamy side of fashion to the fore with relaxed, fashion-forward nightwear that balances chic design with sleepytime ease.

The campaign leans into each creator’s digital influence and individuality to break the mould showing that confidence doesn’t come from squeezing into the trend of the moment, but from choosing comfort that feels like you.

Speaking about the collaboration, Clovia VP of digital marketing Rajeswar Rao said, “This collaboration is an extension of our belief that comfort and confidence should go hand in hand. Each celebrity represents a facet of the Clovia woman bold, expressive, and unafraid to choose comfort on her terms. We’re excited to bring our collections to life through their unique lens and continue building deeper connections with our community.”

From breathable bras to binge-watch-ready nightwear and power-packed gym gear, Clovia’s latest campaign isn’t just about clothes, it’s about crafting a personal style rooted in ease. Whether it’s in the gym, on your couch, or scrolling the ‘gram, this collection proves comfort never goes out of style.