Mumbai: Creative Newtech (NSE: Creative), India’s foremost brand licensee and market entry specialist, has announced its partnership with Ruark, UK’s premium audio brand, which will see them available in India. British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia and senior trade adviser, lead for Western India – technology, education, innovation & smart cities - Farhad Unavala were present alongside Creative Newtech CMD Ketan Patel, Ruark UK global marketing & sales director Richard Mckinney, at a press conference held to announce its India entry.
In her remarks, British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia said,” The UK Government congratulates Ruark Audio and its partner Creative Newtech on their entry into the premium Indian Audio marketplace. Ruark’s arrival in India builds on its export successes in other markets and its strong reputation as a UK export champion”.
Commenting on the India entry, Ruark UK global marketing & sales director Richard Mckinney, said,” We are delighted and happy to be here in one of the world’s fastest growing economies with a growing audience whose appetite for great music is apparent. The credit for us being here entirely goes to the team at Creative Newtech who helped plan the entire India entry meticulously. Their shared passion for quality and consumer delight combined with their in-depth understanding of the Indian market, the nuances of distribution and their large network both offline & online, am sure will help Ruark fins its audience of audio lovers across India.”
In his comments, Creative Newtech CMD Ketan Patel said,” Ruark is a great addition to the ever-growing portfolio at Creative Newtech. Being a premium brand targeted at true music lovers and those with a design bent, it’s part of our strategy to bring more high-end brands into our portfolio. Indian market for high quality audio is still growing and the appetite has only grown post covid aided by the growing affluence particularly among millennials and GenZ. We thank the team at Ruark for believing in us and am sure it will be a mutually win-win partnership.”
With this global launch, Ruark is introducing the below-mentioned range of products MR1 MK2, R2 MK4, R3S, R410, RS1 available in India. With starting range Rs 69,000/- upto Rs 4,99,000/-.
