MUMBAI: Deloitte Touche Tohmatsu India LLP has announced a strategic alliance with Clevertap to revolutionise customer engagement using AI-powered analytics and data-driven insights. This collaboration aims to help businesses optimise interactions, boost retention, and drive digital transformation across key sectors, including retail, financial services, quick commerce, and travel.

As companies increasingly shift to insight-led engagement models, the partnership will focus on delivering real-time analytics, predictive insights, and highly personalised experiences. By combining Deloitte’s strategic expertise with Clevertap’s AI-driven platform, businesses can create seamless and scalable customer journeys.

Deloitte India partner Hemendra Upadhyay said, "This partnership is about equipping businesses with the right tools to stay ahead in an evolving digital landscape. Through collaboration, we will help enterprises leverage data and technology to enhance customer connections and drive growth."

Clevertap co-founder & chief product officer Anand Jain, "Deloitte’s deep market insights, combined with Clevertap’s AI-driven solutions, will enable businesses to build personalised, scalable engagement strategies that redefine customer relationships."

The alliance will begin with pilot projects, joint training, and co-marketing initiatives, eventually expanding to industry-specific solutions and innovation labs. Over time, the partnership aims to establish new standards for digital transformation, ensuring businesses stay ahead in a rapidly evolving marketplace.