MUMBAI: If your remote’s dying, your clock’s ticking offbeat, or your kid’s toy refuses to roar, Eveready’s got just the jolt you need—and then some. The battery behemoth has amped up its Carbon Zinc game with a next-gen launch boasting 3X Electrolytic Manganese Dioxide (EMD) power, anti-leak tech, and a shelf life that refuses to quit for three years.

Unveiled on 7 April 2025 in Mumbai, the launch marks a full-throttle upgrade for the legacy brand that already owns over 50 per cent of India’s dry cell battery market. The new batteries undergo a jaw-dropping 300 quality tests—yes, 300—to ensure they won’t let you down when you need power the most.

Eveready also rolled out a zippy new TV campaign to back the product push, spotlighting the brand’s commitment to long-lasting, everyday power solutions that don’t quit until you do. And if that sounds like marketing fluff, there’s steel behind it.

"Eveready holds a leadership position in India’s dry cell battery industry, especially in the Carbon Zinc segment. This launch aligns with our continuous endeavour to offer dependable and durable power solutions to consumers. The latest product offering highlights Eveready’s sheer commitment towards catering to the evolving needs, adding value and becoming a trustworthy power source for various household applications," said Eveready Industries India Ltd SVP & SBU head (batteries and flashlights) Anirban Banerjee.

Packed in a neat set of 10, these upgraded batteries retail at Rs 18 a pop. And with leak-resistant design thrown in, they’re engineered to keep devices—and your patience—intact. Designed for everything from torches to toys, these little powerhouses scream reliability with a side of budget-friendliness.

As Eveready continues to focus on sustainable, scalable, and profitable business verticals, this launch reinforces its charge to deliver not just batteries—but real, lasting value for India’s billions.