Mumbai: Fabindia, a homegrown lifestyle brand and Dolomite Restaurants Pvt Ltd, the all-India master franchisee for Jamie Oliver’s Restaurants, announced a strategic partnership to establish Jamie Oliver’s branded cafes at many Fabindia experience centres across the country.
During 2023, Jamie Oliver’s Cafe, owned and operated by Dolomite, will open at Fabindia in Delhi, Gurgaon, Noida, Mumbai, Pune, Bengaluru, Kolkata, Chandigarh, Jaipur and Amritsar. The Cafes will serve an all-day menu based on the Jamie Oliver ethos of fresh, carefully sourced food served with love.
Fabindia, founded in 1960, is one of India’s largest and most respected apparel and homeware retailer with 357 stores in 127 locations across the country, 13 international outlets and a long-standing, proven commitment to sustainability-based business practices.
Jamie’s in India is a long-term partnership between Dolomite and the Jamie Oliver Restaurant Group who are present in 23 different countries and growing fast. Jamie Oliver is the world’s number one TV chef and best-selling author whose book sales are second only to JK Rowling.
Speaking about this partnership, Fabindia Ltd CEO Rajeshwari Srinivasan said, “We have always been dedicated to serving a better experience and offerings to our customers and this collaboration with Jamie’s is one more step in this direction. Jamie’s culinary ethos is all about simple, delicious food made from scratch with fresh ingredients and reflects the principles of Indian culinary traditions. It will be an added source of joy for our patrons.”
Talking about the partnership, Dolomite CEO Jasper Reid said: “We are delighted to partner with Fabindia and to have the privilege of serving many more customers in many more places and will work our socks off to fulfil the mission of bringing fresh, good, healthy and authentic food to every corner of this magnificent country”.
“We are huge fans of Fabindia with whom we share many values, especially a commitment to ethical business, careful sourcing and to giving back to India. We are very excited about the Fabindia - Jamie’s partnership and look forward to a happy, long-term relationship”.
Retail of Fabindia Ltd president Ajay Kapoor commented: “We are super excited to see how this partnership flourishes. This association is based on serving food made from pure, ethically sourced ingredients and is strongly aligned with our principles. Jamie’s commitment towards a balanced life comes through in each of their recipes, with health, nutrition and taste given equal importance. Fabindia’s mission too has always been about maintaining a balance between traditions and contemporary choices.”
Jamie Oliver Restaurant Group director Ed Loftus added, “We are hugely excited to be working with Fabindia and Dolomite to continue to expand our offering in India. We pride ourselves on delivering joyful meal moments for all our customers with high quality, delicious meals.”
