Mumbai: Flipkart has come together with Vogue to help fashion-conscious shoppers up their game through 10,000+ looks curated by experts. Vogue India’s handpicked choices will help customers access the trendiest looks according to the industry. Customers will be able to take advantage of Vogue India’s expertise on Flipkart starting 5 March.

Indians have displayed an increasing propensity for shopping for fashion and lifestyle products online, with Flipkart Fashion having grown over 50 per cent since launching six years ago. Customers across the country are increasingly becoming fashion conscious and trend-aware, from metros to tier 4 cities. Their tie-up with Vogue India will allow consumers to add depth and more nuanced angles to their choices through personalised, curated looks. This initiative will help bridge the gap between the masses and the best of the fashion industry, ensuring that fashion is no longer just the domain of a select group of people.

Flipkart group head for fashion Rishi Vasudev said, “Customers are not just looking for price and quality when they shop for fashion online. They want access to the latest styles that they may see in magazines or on TV, but they may not know how to go about this. Through our association with Vogue India, our customers will be able to benefit from this fashion behemoth’s expertise and discover new, exciting products based on their personal style. Everyone knows that Vogue is the most recognised name in fashion internationally. By partnering with them, we hope to democratise high-street fashion in the country and make it more accessible to millions of Indians.”

Vogue India editor-in-chief Priya Tanna said, “Vogue has always been about bringing both aspirational and accessible fashion to the Indian consumer. With this new collaboration with Flipkart, we bring our readers a Vogue curated edit of the latest fashion trends and the pieces you should own.”