Godrej’s Locks & Architectural Solutions unlocks smarter service with digital-first CRM

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Godrej’s Locks & Architectural Solutions unlocks smarter service with digital-first CRM

Brand bets on post-purchase love to win trust in Rs 6,000 crore home security market.

Godrej

MUMBAI: Godrej Enterprises Group’s Locks & Architectural Solutions division has rolled out a new Service CRM platform that’s set to overhaul after-sales service across India’s rapidly expanding smart home ecosystem. Spanning 80+ divisions, 200+ service centres, and more than 6,500 pin codes, the digital upgrade aims to keep over two lakh customers connected, calm and in control.

Touted as a game-changer for India’s Rs 6,000 crore locks industry, the Service Cloud unifies support across both smart and traditional locking systems — offering one-touch complaint registration, faster resolutions, and full visibility into service history.

Godrej Enterprises Group, Locks & Architectural Solutions, business head, Shyam Motwani said, “At Locks & Architectural Solutions, we believe that our responsibility to the customer begins, not ends, at the point of purchase. The Service Cloud is a digital-first initiative designed to simplify and strengthen our service experience, making it more intuitive, efficient, and transparent. This is our commitment to ensuring that every home we secure feels supported, always.”

The company, which crossed Rs 1,000 crore in FY25 revenue, is eyeing Rs 2,500 crore by FY28. With customer experience increasingly defining market leadership, the CRM is expected to be a key growth lever — not just a digital tool, but a lock-in for loyalty.