MUMBAI: Havmor Ice Cream, a subsidiary of Lotte Wellfood Co. Ltd and one of India's most cherished ice cream brands, has teamed up with Swiggy Instamart to introduce a special limited-edition ‘Thandai Ice Cream’ family pack for Holi. Available exclusively on Swiggy Instamart, this festive treat brings the traditional flavours of Holi to consumers in a rich, creamy, and shareable format delivered straight to their doorstep in just 10 minutes.

As quick commerce transforms consumer habits, this collaboration ensures that the classic thandai taste, synonymous with Holi, is now just a tap away. Havmor’s latest offering reimagines the much-loved festive beverage into an indulgent ice cream, perfect for celebrating with friends and family.

“With the onset of summer and the festive cheer of Holi, we wanted to introduce a refreshing take on traditional flavours,” said Havmor Ice Cream vice president – marketing Rishabh Verma. “Innovation is at the heart of what we do, and this exclusive partnership with Swiggy Instamart allows us to deliver joy and indulgence instantly, making festive celebrations even more delightful.”

Swiggy Instamart chief business officer Hari Kumar G said, “Festivals are when consumers seek convenience without compromising on tradition. We are delighted to bring Havmor’s ‘Thandai Ice Cream’ exclusively to our platform, ensuring that Holi celebrations are sweeter, hassle-free, and more accessible than ever.”

The Havmor ‘Thandai Ice Cream’ Holi special edition is available exclusively on Swiggy Instamart from 11 March 2025, offering a deliciously modern twist on a timeless festive favourite.