MUMBAI: Officer’s Choice Blue, from Allied Blenders and Distillers, is all set to join the IPL bandwagon once again. While this is the second year of the brand’s association with Mumbai Indians and Delhi Daredevils, it will be a debut with Sunrisers Hyderabad.
Officer’s Choice Blue snacks will be visible on the head gear of the Delhi Daredevils as part of the sponsorship deal, and will drive visibility and multiple consumer engagement programmes with all three teams.
Allied Blenders & Distillers COO Bikram Basu said, “IPL is more than a game of cricket- its pure entertainment- and we are certain that it will benefit Officer’s Choice Blue to connect closer with its target audience.”
Besides cricket, Officer’s Choice Blue has been associated with various music and sports initiatives, including being long term title sponsors of the IFA Calcutta Football League.
Kishore Chhabria-promoted ABD is the third largest spirits company, and the largest domestic company in India with volumes of 36 million cases for the year 2015-16 and expanding at a CAGR of 20% over the last three years - making it the fastest growing.
