MUMBAI: American brand Mastercard has roped in Indian actor Irrfan Khan as its new brand ambassador.

The actor has already put India on the global map with the kind of films he has been doing internationally and is now set to be the first ever Indian actor to be named as the card’s ambassador.

Irrfan has also shot for the Mastercard ad campaign in the Pink City of Rajasthan that will be rolled out soon.

Mastercard connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Irrfan’s credibility, versatility, wide appeal and authenticity are hard to rival and that resonates with Mastercard’s value which empowers its customers to access a world of unlimited opportunities. Being a self-made man, his connection with the masses makes him an ideal choice to be the brand ambassador.

Mastercard is said to be encouraged by the ‘Digital India’ initiative that recommends Indian consumers to make digital payments in their daily lives and is looking to tap Bollywood film launches as part of its marketing campaign.

Earlier this month, Mastercard roped in Manasi Narasimhan as vice president for its marketing and communications.