MUMBAI: ITC Ltd. has announced definitive agreements to acquire the remaining 73.5 per cent stake in Mother Sparsh Baby Care Private Ltd. an Ayurvedic and natural baby care brand for Rs 81 crore, through a mix of primary subscription and secondary share purchase. This will bring ITC’s total investment in Mother Sparsh to approximately Rs 126 crore.

Mother Sparsh, which has been an associate company of ITC since 2021, has built a strong reputation among Indian mothers for its Ayurvedic, natural products spanning baby personal care, health and hygiene, and specialised baby care solutions. The brand’s digital-first model and robust presence across its D2C platform and e-commerce channels have helped it achieve an impressive annual revenue run rate of over Rs 110 crore.

The acquisition aligns with ITC’s ‘ITC Next’ vision, spearheaded by chairman Sanjiv Puri, which is focused on creating a future-ready portfolio by tapping into high-growth, digital-first segments.

ITC Ltd. divisional chief executive, personal care products business division Sameer Satpathy said, “This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future ready, best-in-class innovative offerings that delights Indian consumers. Mother Sparsh in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital ecosystem.”

Mother Sparsh founder & CEO Himanshu added, “We are delighted that ITC, who came on board as an early investor, is now taking Mother Sparsh to the next level. This partnership is a testament to the brand’s potential in the fast-growing natural baby care segment. We’re confident that ITC’s institutional strengths will help serve the evolving needs of Indian mothers for generations to come.”

The acquisition process will be completed over the next two-three years, with the Mother Sparsh team including founder & CEO Himanshu continuing to head operations during this transition phase.