MUMBAI: Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season. As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League.

Speaking on the partnership, Max Life Insurance managing director and CEO Prashant Tripathy said, “India is a young country and T20 offers a great platform to connect with the youth. The partnership of Max Life with Royal Challengers Bangalore is aimed at reaching out to the youth in an impactful manner through their diverse and dynamic fan base. The recent India Protection Quotient survey conducted by with Kantar IMRB across India has revealed that only 17 per cent of youth own term insurance, which is one of the cheapest forms of life insurance. As life insurance partners of the team, we hope to increase awareness around protection with the youth and drive the message to build a more protected nation.”

Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought to. We are happy to be partnering with Max Life Insurance, a life insurer that also has one of the best claims paid ratio currently in the country. We aim to drive the message of the importance of financial protection through this partnership.”

The partnership between Max Life and Royal Challengers Bangalore aims to draw the attention of fans and public alike, to the importance and criticality of financial protection in today’s world. Royal Challengers Bangalore will play Chennai Super Kings at the MA Chidambaram Stadium on 23 March to kick start the 12th edition of Indian Premier League.